Managing service delivery is the single most effective mean for differentiation among companies. Technologies and travel industry development bring people and products even closer. Service operations managers should make increasing customer participation in quality service delivery a major goal if they want to stay competitive on the market. The impact of customer participation in service delivery on perception of the quality of the product is not absolutely researched yet.
Hire Writer Pricing Because our product is unique we can demand a higher price than the other run of the mill popcorn producers.
As a premium product we also establish IPT as the premier high end popcorn treat producer. Our pricing will also stay well within the range of other high end products. The rest of our product Essay on product promotion will be priced within the average range of other similar treats.
Bulk business orders will be discounted and our sales to the national flower and gift basket company will be wholesale allowing for mark up on resale.
Promotion Promotion of our products will be three fold and very targeted. First we will increase the number of store front locations in the areas with the best demographics and remember the most important rule for a retail business location, location and location.
From all of our storefront locations we will promote the IPT website for online ordering and placing orders with the national flower and gift basket company to send our products to friends and relatives across the nation and beyond.
We will have to set up a strong website and we will use a professional hosting service to product the secure ordering, catalog creation and other site marketing features such as printable coupons for ordering that can be used at the brick and mortar store fronts. The website will also allow our business customer to place their orders and track the shipment.
Placement Getting the product in front of or visible to the consumer is essential, the old saying is that if you have a great product then you must be able to supply that product when the customer wants it and where they want it. Customer service and product availability are everything to the customer.
We will expand into each market area such as Philadelphia by establishing a storefront and a small warehousing operation to handle the daily ordering, shipping and support for the market area.
Our warehouse will stock mainly supplies for the production lines at the store front. A good example is Krispy Kreme, Inc. We must be able to support the markets we are targeting.
Consumer Characteristics From personal experience and as reflected in our market research most consumers prefer to purchase perishable consumables at a local store and we will need to entice our targeted consumers to come to the store fronts or to order online once they have tasted and enjoyed our products.
Much like Starbucks whose coffee shops sell a lot of items not related to coffee we must consider adding the intrinsic items that our customers would find interesting such as free wireless internet access from each storefront.
This feature would also help us promote our website and expand our customer base. We must continue to collect feedback from all of our market areas and customer to make sure we keep our product fresh and exciting.
Distribution and Growth impacts As we grow we must make sure we have the infrastructure to supply our new markets and that our suppliers are aware of the expected increases in quantities we order and that they are able to keep up. We should also expect discounts for high volume orders.
Centrally we will supply the national flower and gift basket company and the local market place. Our store fronts will supply their local markets to include internet orders, business orders and retail sales.
Summary We will use all of this information provided today to continue our development of the marketing plan for IPT. I hope we have answered your questions and put to rest your doubts. If I can be of assistance in answering any other questions you might have please let me know as soon as possible.
A Global-Managerial Approach 10th Edition ed. New York, New York: How to cite this page Choose cite format:Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products.
- Product Three Levels of a Product Core Product Core product actually is a faith and benefit of a product, in order to valuate customers’ life. As the result, CRHK aimed to provide the latest news and entertainment information to audiences. Sales Promotion is another important component of the marketing communications mix.
It is essentially a direct and immediate inducement. It adds extra value to the product and hence prompts the dealer/consumer to buy the product. Enter Smithfield® Fresh Pork’s Get Grilling America contest and nominate your Hero of the Grill for their chance to win $5,!
Play the daily instant win game and get mouthwatering recipes, plus expert grilling tips from championship Pitmasters. Disclaimer: This work has been submitted by a student. This is not an example of the work written by our professional academic writers. You can view samples of our professional work here..
Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays. Exploring Argumentative Essay Topics In Business: 20 Good Suggestions Argumentative essay topics for business.
Mergers are better than acquisitions because the owner can retain some of his rights and ownership in the company or organization.