Saturday, December 14, BO is transforming itself to become a major world player in the decorative paints business with particular focus on emerging markets following its acquisitions of controlling stakes in Berger International Limited "Berger International" of Singapore and SCIB Chemical S. Focusing on the aspect of increasing shareholder value in Berger International, Mr. It will focus to improve working capital management through various initiatives and introduce information technology in areas of operations where essential.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. It is only Indian company operating in India having supply chain management supported by i2 technology.
The report also talks about the market share of Asian paint in decorative as well as industrial segment and its growth. The report we made for demostration present condition of Asian paint market in India and new expantion of market accross border. It also talks about the suggested recommendation by us and mainly we have suggested Asian paint is to follow market leader strategy.
Introduction Asian Paints Ltd. Together the group has 30 manufacturing unit globally. The company was incorporated in the year in India. It helped the company drive benefits of faster market analysis for bett er decision making.
Marketing strategy The Indian Paint industry is estimated at billion with a strong presence of both organized and unorganized players at ratio of The organize players making their hand stronger in the market. Due to the revised excise duties of govt the unorganized players losing their competitive edge.
When we take the Indian paint industry the annual per capita consumption of paint is. The global expansion of the Asian Paints foresees the potential of the global market. The per capita paint consumption of developed countries is estimated at 22kg and for south East Asian countries is 4kg.
The Indian paint marker records its highest growth during the festival seasons. The industrial paint and decorative paint segment growing at a same proportion.
All these data supports the immense growth potential of Asian paint in the Indian as well as in the global market. The Indian market share of Asian paints it can be recognized as the market leader of the decorative paint industry. Due to the high cost high quality products of the decorative paint market has giving Asian paints a high advantage against its competitors.
But when it comes to the low prized industrial segment market is ruled by GNPL. The estimated size of the paint industry in India is about Rs. Over the last few years, there has been a significant shift in customer preference in favor of the players in the organized sector.
This situation is very different from that of most developed countries where the share of these two segments is The company recently augmented their web pressure. Their website, Asian paints.
The site use Maximum interactivity to enhance user experience.
There are painting lips, online shades cards, cost calculation based on floor area and number of rooms0 dealer locator and a short of other innovative ser vices. From the perceptual map we can understand that Asian paints, have wider range of products for all type of customers consisting of different income levels.
It has a product range from Royal Emulsion, Priced which is targeted for up market buyers. These products are mainly targeted to Rural customers. In this segment Asian paints have products like Apcomin synthetic enamel which is used for industrial coating, and Apco synthetic power which is used in automobile sector.
Bajaj automobiles in the main customer of Asian paints in automotive sector. It has a sell over million liters of paints in Significantly the group has crossed the Rs. Products and its price ranges:Global Expansion Strategy Executive Summary Asian paint is the market leader with 49% of market share in Indian decorative segment and maintains its position among the top ten players in the world.
distribution strategy works such that Asian Paints supplies its products to its dealers, who in turn sell it to end customers. To facilitate this process, dealers call Asian paints.
Asian Paints Global Expansion Strategy. Global Expansion Strategy Executive Summary Asian paint is the market leader with 49% of market share in Indian decorative segment and maintains its position among the top ten players in the world.
It is only Indian company operating in India having supply chain management supported by i2 technology. Asian Paints strategy for acquiring higher product demand could be three pronged. Use these intermediaries for initiating demand: The intermediaries (the painters, contractors, designers, decorators etc.) could be used as a marketing arm of the company.
As part of its strategy to transform itself to a global player, Asian Paints acquired Taubmans, promoted by Axo Nobel, for $ million in The acquisition increased the market share of Asian Paints to over 50 per cent from the current 40 per cent. Get house wall painting colours from the largest paint manufacturer company in urbanagricultureinitiative.comive interior, exterior home painting & waterproofing solutions by Asian Paints.